Self proclaimed “pop star for dorks” Geoff Ong has released another single, and it’s insanely catchy. I first heard the track on release day, and the optimistic hook line has been rattling around in my brain ever since. The icing on the Into Into You cake is the fun and professional music video choreographed by Anton Pulefale and Victoria Villapol, and directed by Geoff Ong himself.
The music video starts with Pulefale and Villapol standing back to back in a studio with a light directed at the camera. Ong asks the question “is it weird to think we could have been just strangers passing by in the street?” before wondering about the universe and its plans. It’s a feel good song, all about revelling in the magic of new love.
The dancers capture the mesmerising nature of a new relationship by moving in slow motion together. They snap into an energetic chorus while the movement of the editing aligns with the rhythm section. It’s a carefully considered video, but it still feels charming and genuine; the dancers look like they had a lot of fun filming it.
Tastefully filmed and edited by an artist with countless strings to his bow, Into Into You is infectiously groovy. The next time you need a slice of optimism load up the video and get smiling. Don’t miss Geoff Ong when he next plays live – his shows are outrageously dynamic, and so much fun.